Why your newspaper, and local Web site, are struggling
http://news.fayetteville.net/articles/223/1/Why-your-newspaper-and-local-Web-site-are-struggling/Page1.html
Mark Schierling
An employee at tyBit,Inc., I'm a general jack-of-all-trades in the marketing department. I generally claim Kearney, Nebraska as my hometown but, since I am prior military, I have lived in many places. I love graphic design, computer coding and advertising. I also have a little geek in me and love online gaming. You can reach me at schierling@tyBit.com By Mark Schierling
Published on 08/27/2008
Newspapers have been making bad news for a year or so now.
Declining circulation and declining advertising revenue have caused newspaper people to lose jobs. At paper after paper, chain after chain, financial reports show negligible profits or losses. It's time to share a not very guarded secret: This newspaper company is not immune to the industry's illness.
Declining circulation and declining advertising revenue have caused newspaper people to lose jobs. At paper after paper, chain after chain, financial reports show negligible profits or losses. It's time to share a not very guarded secret: This newspaper company is not immune to the industry's illness.